I’m pleased to share some exciting news surrounding Beef.com.

After the successful sale of Beef.com to Texas Slim earlier this year, I was honored to be asked to stay involved with the rollout, public relations, and marketing efforts for the project — an opportunity I happily accepted.

I care very much about what Texas Slim and his team are building. Their vision is ambitious, thoughtful, and focused on creating meaningful infrastructure for the global beef industry.

Some of the key elements of the newly announced Beef.com infrastructure blueprint include:

• Development of a Beef Index for real-time market price discovery
• Rancher-direct market routing to reduce unnecessary intermediaries
• A digital settlement layer designed to accelerate payments across the supply chain
• Verified provenance systems for transparency and traceability
• The concept of a Strategic Beef Reserve to help stabilize supply and strengthen food security

The goal is simple but powerful: build the digital backbone of a rancher-first food economy.

If you have two minutes, I encourage you to watch the short video embedded in the press release — it does a great job explaining the vision.

Pretty cool.

Press Release + Video:
https://www.multivu.com/beef-com/9385451-en-beef-com-launches-digital-network-for-global-beef-industry

Full Announcement:
https://www.prnewswire.com/apac/news-releases/beefcom-launches-infrastructure-blueprint-to-build-the-digital-backbone-of-a-rancher-first-food-economy-302704564.html

I’m excited to continue supporting the team as this initiative unfolds.