July 27, 2026 – ๐๐ฒ๐ฒ๐ณ.๐ฐ๐ผ๐บ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐จ๐ฆ๐๐
While discussions are progressing nicely with several major beef e-commerce marketers and Ranch-to-Table companies interested in acquiring, powering and growing Beef.com, it is important to keep every strong optionโand every transformative ideaโmoving forward.
Today, we return to an initiative we continue to believe is both powerful and appropriate:
The USDA should consider owning and managing Beef.comโor establishing a USDA-led public-private partnership around itโto support Americaโs cattle ranchers, beef producers and rural communities.
America is not merely experiencing higher beef prices.
๐ช๐ฒ ๐ฎ๐ฟ๐ฒ ๐น๐ผ๐๐ถ๐ป๐ด ๐ฐ๐ฎ๐๐๐น๐ฒ, ๐ฟ๐ฎ๐ป๐ฐ๐ต๐ถ๐ป๐ด ๐ฐ๐ฎ๐ฝ๐ฎ๐ฐ๐ถ๐๐, ๐ณ๐ฒ๐ฒ๐ฑ๐น๐ผ๐๐, ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐๐ถ๐ป๐ด ๐ท๐ผ๐ฏ๐, ๐ถ๐ป๐ณ๐ฟ๐ฎ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ ๐ฎ๐ป๐ฑ ๐บ๐๐น๐๐ถ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฟ๐ฎ๐ป๐ฐ๐ต๐ถ๐ป๐ด ๐ณ๐ฎ๐บ๐ถ๐น๐ถ๐ฒ๐. ๐ฅ๐ฒ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐ต๐ถ๐ ๐ฒ๐๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐๐ถ๐น๐น ๐๐ฎ๐ธ๐ฒ ๐๐ฒ๐ฎ๐ฟ๐.
๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฑ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ฟ๐ถ๐ด๐ต๐ ๐บ๐ถ๐๐๐ถ๐ผ๐ป, ๐๐ฒ๐ฒ๐ณ.๐ฐ๐ผ๐บ ๐ฐ๐ผ๐๐น๐ฑ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎโ๐ ๐๐ฟ๐๐๐๐ฒ๐ฑ ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ ๐ณ๐ผ๐ฟ:
โข Ranch-to-Table commerce and traceability
โข Direct support for independent American ranchers
โข USDA programs, grants, education and resources
โข Market data, research and industry statistics
โข โProduct of USAโ promotion and consumer awareness
โข Beef nutrition, recipes and food-safety information
โข Public-private partnerships that strengthen domestic agriculture
๐ง๐ต๐ฒ ๐๐ฟ๐ด๐ฒ๐ป๐ฐ๐ ๐ถ๐ ๐ฐ๐น๐ฒ๐ฎ๐ฟ ๐ถ๐ป ๐๐ต๐ฒ๐๐ฒ ๐ฟ๐ฒ๐ฐ๐ฒ๐ป๐ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐๐:
โWater Hauling Is the New Chore No Rancher Asked Forโ โ The Associated Press Press
โScrewworm Border Closure Fuels Beef Boom in Mexico, Gloom in Texasโ โ Reuters
โDrought Forces Ranchers into Tough Decisions as Cattle Sales Skyrocketโ โ Drovers Farm Journal
โRanchers Herd It All as Fewer Cattle Pressure Beef Prices; Screwworm Lurksโ โ Federal Reserve Bank of Dallas
โSmaller Cattle Herd Creates Market Volatilityโ โ American Farm Bureau Federation
Beef.com is more than an exceptional domain name.
In the right hands, it could become national digital infrastructure for one of Americaโs most important industriesโconnecting ranchers, consumers, markets, data, education and government support through one trusted platform.
Our Open Letter to President Trump, U.S. Secretary of Agriculture Brooke Rollins the USDA:
๐ช๐ฒ ๐๐ฒ๐น๐ฐ๐ผ๐บ๐ฒ ๐๐ฒ๐ฟ๐ถ๐ผ๐๐ ๐ฑ๐ถ๐๐ฐ๐๐๐๐ถ๐ผ๐ป๐ ๐๐ถ๐๐ต ๐จ๐ฆ๐๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ, ๐ฎ๐ด๐ฟ๐ถ๐ฐ๐๐น๐๐๐ฟ๐ฎ๐น ๐ผ๐ฟ๐ด๐ฎ๐ป๐ถ๐๐ฎ๐๐ถ๐ผ๐ป๐, ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐พ๐๐ฎ๐น๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐ฝ๐ฟ๐ถ๐๐ฎ๐๐ฒ-๐๐ฒ๐ฐ๐๐ผ๐ฟ ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ผ๐ฟ๐ ๐๐ต๐ผ ๐๐ต๐ฎ๐ฟ๐ฒ ๐๐ต๐ถ๐ ๐๐ถ๐๐ถ๐ผ๐ป.
๐๐ @๐ข๐บ๐ป๐ถ๐ช๐ผ๐ฟ๐น๐ฑ๐ ๐ฒ๐ฑ๐ถ๐ฎ.๐ฐ๐ผ๐บ